It is important to communicate about research. I try to do it when I get studies published in peer-reviewed journals, but also when I teach or go to conferences. Currently, my own personal way of spreading the word daily is on the net by Tweeting. I also like to post wildlife photos on my Instagram account (see Photo Gallery), but this is more of a side hobby.
A valuable skill as a scientist is to be able to produce nice visuals to communicate our research easily to all types of public. Skills for designing figures for scientific papers and posters are also becoming increasingly important. I personally tend to use open-source software, as there is little money allocated for these types of tasks in research.
Lastly, my PhD supervisor and I did a press release regarding our latest published study "Mapping cumulative pressures on the grazing lands of northern Fennoscandia" because we think some of our results are important to communicate outside the scientific community. Link to the news article:
-in English: https://www.su.se/english/news/the-majority-of-reindeer-grazing-land-is-under-cumulative-pressures-1.629054
-in Swedish: https://www.su.se/nyheter/m%C3%A4nniskors-aktiviteter-hotar-st%C3%B6rre-delen-av-renbeteslandet-1.629013
Graphical abstract produced at the occasion of a press release in Oct 2022: